Best Magento 2 SEO Setting, Optimization, Tips & Guide for 2021

Metadata is the most important tool for search engine optimization. You can add your metadata in Magento 2 through its default setting. It is not necessary to include metadata in your website pages, and you can write your metadata by using some codes.

Such codes will make your metadata invisible, but it will be tracked and calculated by the search engines.

Search engines will crawl such information to place your site on their results. In Magento 2, you can simply go to your product catalog, select your products and configure their metadata individually. 

You can sell some products in a particular category, but you need to add their metadata according to their variations. If you copy your metadata for such products, then spiders will decrease your ranking on SERPs.

So you can use Magento 2 SEO extension to separate your products according to their types, colors and variations. You must include Meta titles with proper keywords, and you can add your Meta title in Magento 2 from its default setting. Without knowing the coding, you cannot play such SEO tricks, and you must hire a Magento developer in this regard.

You can add up to 255 characters as Meta description in Magento 2. It is better to write your description between 150 and 160 characters because a small description can give you a high ranking on search engines.

You can find a space for entering Meta keywords for your products in Magento 2. You can add unlimited keywords in this section, but it is suggested to use 5-7 relevant keywords only.

Furthermore, you can configure the Metadata from the product setting option in Magento 2. Besides, you can use the auto-generation option to fill such fields. 

Canonical tags for Magento 2

You can use the canonical tags of Magento 2 to deal with duplicate content. To use these tags, you can visit your store, choose the configuration option and check the catalog.

If you are using some products with the same category, then you need to use this option. Otherwise, you can leave these tags. 

Robots.txt in Magento 2

Now you can change the Robot.txt from your Magento admin panel. You can click on the stores, choose the general option and change the Robot.txt from the design panel.

It is very important to include a proper Robot.txt for an e-commerce website. For example, to index your pages in Google, you need to use “index, follow” as Robot.txt, and you can easily use it from the default setting of Magento 2.

If you do not want to index a few of your pages in Google, then you can add “noindex, nofollow” as Robot.txt. Google cannot access such pages anymore. 

Best Magento 2 SEO Optimization