Welcome, Guest Blogger 
The following topics will be discussed in this post.
- What You Should Know Before Jumping in
- Create Organic Content
- Use Sponsored Ads
- Leverage Influencers
- Get Creative With IG Ads
- Summary
Getting new clients is hard. That’s why social media is such a great tool for the modern marketer. If you’re just starting out with an Instagram account for your business, it may seem daunting.
However, there are actually many different ways that you can use this platform to attract new customers organically and at no cost to you. There are more than 700 million monthly active users on Instagram, and they spend an average of 21 minutes on the app every day.
It’s also one of the top 25 most-used apps among all age groups. It doesn’t take a genius to see why this platform could be useful for businesses looking to reach potential customers who are interested in what they have to offer in terms of products or services.
What You Should Know Before Jumping in
There are several things that you should know about Instagram before you create an account and start posting. Firstly, if you’re a B2B company, you may find that Instagram isn’t the best platform for you.
This is because the majority of Instagram users (66%) are young people between 18 and 29 years of age. The second thing that you need to know is that Instagram is all about quality, not quantity.
You’ll likely get more value out of posting one high quality photo a week than 10 low quality ones. Instagram also has specific rules related to what you can and cannot post.
For example, you cannot post sexually explicit photos, spam, or advertise regulated goods like alcohol or tobacco. Finally, before you begin to post, you’ll want to make sure that your profile is set up properly.
This will help you gain followers and make your content more effective. It is highly advised to work with a business coach during the starting stages in order to get step-by-step guidance on how to do this with ultimate efficiency.
Create Organic Content
The best way to get engagement on Instagram is to create organic content. What does that mean? It means that you need to create posts that are relevant to your followers. To do this, you should do some research.
Find out what your ideal client is interested in and what they like to see on Instagram. Once you know this, you can create content that will resonate with your audience and get them to engage with you.
This will help you to build a community of followers who are interested in your business and are ready to buy from you when the time comes. To make your organic posts even more effective, make sure that you’re following the rules outlined above.
Use Sponsored Ads
Sponsored posts are another great way to get your name out there and drive engagement to your profile. Sponsored posts are basically posts that you pay Instagram to put in front of your target audience.
The great thing about sponsored posts is that you can really tailor them to your specific business and needs. You can choose which type of audience you want to see your post, how many times you want it to appear, and the amount of money you want to spend on the whole thing.
You can even target specific locations and users based on demographics like age, gender, hobbies, education level, and more. Sponsored posts are a great way to promote your products and services.
You can create a custom ad that is designed to resonate with your target audience. You can also choose to include a link in your ad so that your followers can go straight to your website. Sponsored posts are a great way to get new followers and engagement on your profile.
Leverage Influencers
Another great way to get more engagement on your profile is to partner with influencers on Instagram. What does that mean? Basically, you find an Instagram influencer who has a similar target audience as you, and you partner with them to promote your business.
There are a few different ways you can go about this. You could find people who already work with your competitors and reach out to them. You could also find people who work directly with your industry and see if they would be interested in partnering with you.
Another option is to find people who work with your target audience in general and see if they would be interested in promoting your brand. Partnering with influencers is a great way to get more engagement on your account, especially if you’re just starting out and don’t have a large following yet.
Influencers have a large following, so partnering with them will help you to get your brand out there and get more engagement on your profile.
Get Creative With IG Ads
Another great way to get more engagement on your profile is to use Instagram ads. With Instagram ads, you can create ads that will show up in your followers’ feeds and be seen by people who do not follow you.
Ads are great because you can really hone in on your audience and create ads that are highly relevant and engaging. You can also use longer ads with more information in them, which is great for B2B companies.
You can target your ads based on a number of different factors like location, age, gender, and more. Instagram ads are a great way to get your name out there and get more engagement on your profile.
They are relatively affordable and can be targeted to a very specific audience. You can create highly targeted ads that are designed to resonate with your audience and get them to engage with your brand.
Summary
Instagram is a great platform for growing a brand and getting new clients. Getting new clients is hard. That’s why social media is such a great tool for the modern marketer.
If you’re just starting out with an Instagram account for your business, it may seem daunting. However, there are actually many different ways that you can use this platform to attract new customers organically and at no cost to you.
The best way to get engagement on Instagram is to create organic content. You can also partner with influencers and use sponsored posts to get more engagement on your account.
You can also get creative with Instagram ads and make sure that your profile is set up properly to make sure that your posts are effective.
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